Proposed by jxhnxllxn · 2026

Supply Chain
Intelligence for Agriculture.

Connecting Filipino farmers, buyers, logistics, and government through one transparent platform — ending waste, overpricing, and artificial shortages.

Explore Platform ↓ Live Dashboard → ⬇ PDF Deck

📊 Platform Overview

₱18

Farmgate Price/kg

₱90

Typical Market Price

₱45

Fair SRP Target

30%

Post-harvest Loss PH

🍅 Tomato ₱18 ₱90 Overpriced

🥬 Ampalaya ₱22 ₱75 Overpriced

🧅 Sibuyas ₱30 ₱45 Near SRP

Scroll to explore ↓

The Problem

It's not a supply issue —
it's a coordination failure.

Farmers discard tons of fresh produce while cities pay inflated prices for the same goods. Three root causes drive this paradox.

🌾

Farmers Throwing Away Produce

Tons of harvest rot in the field — not from lack of demand, but from lack of connection to buyers and logistics. Panic selling at rock-bottom prices follows.

No buyer visibility No logistics Panic selling Low farmgate price

🏙️

Cities Paying Inflated Prices

Urban markets suffer from artificial shortages caused by hoarding middlemen, poor forecasting, and broken distribution chains. Consumers pay 5× farmgate price.

Too many middlemen Hoarding Poor forecasting No transparency

📊

Zero Central Data

Nobody — not farmers, buyers, or government — has real-time visibility into where surplus exists or where shortages are forming. Policy is reactive, not proactive.

No SRP monitoring No demand data No supply map No alerts

Platform Stakeholders

One platform. Five stakeholders served.

AgriPulse PH unifies every player in the agricultural supply chain into a single, transparent ecosystem.

🌾

Farmers

List produce, set fair prices, receive orders directly from verified buyers

🏪

Buyers & LGUs

Browse supply by region, bulk order, and reserve stock transparently

🚚

Logistics

Smart truck matching, route optimization, and more delivery volume

🏛️

Government

Monitor SRP, detect shortages, coordinate disaster response with real data

👥

Consumers

Check SRP, compare nearby prices, and report overpricing instantly

MVP Features

Phase 1: Marketplace · Logistics · Pricing

No AI first. Solid infrastructure that delivers real value from day one — built for the Philippine agricultural reality.

🌾

Farmer Portal

Empower every Filipino farmer to list produce, set fair prices, and connect directly with verified buyers — eliminating exploitative middlemen.

Upload products: name, quantity, harvest date, expected price

Photo uploads for buyer quality assurance

Real-time inventory management dashboard

Fair Price Calculator: see average market range before selling

📦 Active Listings — Batangas

🍅 Tomato2,000 kg

📅 Harvest DateToday

💰 Asking Price₱18/kg

📍 Farm LocationLipa, Batangas

📊 Fair Price Range₱25–₱32/kg

👁️ Buyer Views14 this hour

✅ Verified Farmer✔ Confirmed

🏪

Buyer Portal

LGUs, groceries, restaurants, and cooperatives can browse real-time supply, place bulk orders, and negotiate directly with farmers.

Browse available produce filtered by city or region

Bulk ordering with stock reservation system

In-app negotiation and chat with farmers

Order history, tracking, and payout management

Buyers: LGUs, markets, groceries, restaurants, co-ops

🔍 Browse Supply — Metro Manila

🍅 Tomato (Batangas)2,000 kg · ₱18/kg

🥬 Ampalaya (Bukidnon)800 kg · ₱22/kg

🧅 Sibuyas (Nueva Ecija)Available

📦 Order Reserved1,500 kg locked

🚚 Logistics MatchedTruck #T-081

💬 NegotiationActive Chat

🚚

Logistics Module

Smart trucking network that reduces empty runs, optimizes routes, and ensures perishables reach their destination fast and cold.

Smart truck matching based on route and load capacity

Route optimization to reduce fuel costs and transit time

Real-time delivery status tracking for buyers and farmers

Cold storage support for perishable produce

Integration: Lalamove, transport co-ops, local trucking

🚚 Active Deliveries

Truck #T-081En Route

RouteBatangas → Divisoria

Cargo1,500 kg Tomato

ETA2h 30m

Fuel Saved18% vs baseline

Cold ChainActive ✔

🗺️

Supply-Demand Heatmap

The killer feature. Visualize exactly where surplus and shortages exist across the country — enabling instant, data-driven redistribution decisions.

Real-time national supply vs demand visualization

Automated surplus-to-shortage routing recommendations

Commodity-level drill-down per region

Government dashboard integration for policy decisions

🗺️ National Supply Map

Batangas

Tomato

+2 tons surplus

Manila

Tomato

-3 tons shortage

Benguet

Sayote

+5 tons surplus

Cebu

Ampalaya

Near balance

Davao

Banana

+8 tons surplus

Quezon City

Sitaw

-1 ton shortage

Live Intelligence

Real-Time SRP Dashboard

Farmgate prices, market prices, and SRP targets — all in one view. Overpricing detected automatically and flagged to regulators.

SRP Price Monitor

Commodity	Farmgate	Market	SRP	Status
🍅 Tomato	₱18/kg	₱90/kg	₱45/kg	Overpriced
🥬 Ampalaya	₱22/kg	₱75/kg	₱40/kg	Overpriced
🧅 Sibuyas	₱30/kg	₱45/kg	₱38/kg	Near SRP
🫘 Sitaw	₱20/kg	₱60/kg	₱38/kg	Overpriced

Live System Alerts

🔴

Shortage Alert — Tomato (Manila)

-3 tons deficit · Batangas redirect dispatched

2m ago

🟢

Surplus Alert — Sayote (Benguet)

5 tons available · 3 buyers notified

8m ago

⚠️

Overpricing Detected — Ampalaya (QC)

Market price 3× above farmgate · DTI notified

15m ago

🚚

Delivery Completed — Batangas → Divisoria

1,500 kg Tomato delivered on time

1h ago

🌧️

Weather Alert — Typhoon Signal #1 (Bicol)

Demand spike predicted · Pre-order now

3h ago

Go-to-Market

Start small. Prove value. Scale.

Launch with 1 province, 1 crop, 1 buyer network. Prove the model, then expand nationwide.

🌱

MONTH 1–2

Foundation & Pilot Launch

20 farmers onboarded (Batangas / Benguet) 3–5 LGU / market buyers 1 logistics partner Farmer portal live Basic ordering system

📊

MONTH 2–3

Pricing & Logistics

Logistics tracking module SRP monitoring dashboard Oversupply & shortage alerts Supply-demand heatmap v1

📈

MONTH 3–4

Analytics & Network Growth

Full analytics dashboard Notifications system 2nd province expansion Buyer network scale-up

🤖

MONTH 4–6

Intelligence Layer

AI demand forecasting Smart distribution recommendations Government dashboard beta Farmer wallet & payout system

Business Model

Multiple Revenue Streams

Built for sustainable, long-term growth — with both B2B and B2G revenue paths that scale with the platform.

💸

Transaction Fee

Earn a percentage on every completed order placed through the platform.

1–5% per order

🚚

Logistics Commission

Commission from every delivery matched through the platform's logistics network.

Per delivery match

📦

Premium Subscription

Monthly analytics plans for distributors, LGUs, and wholesalers wanting deeper data insights.

Monthly / Annual SaaS

🏛️

Government Dashboard

B2G SaaS licensing for the DA, DTI, and LGUs — a stable, high-value recurring revenue stream.

B2G Licensing

📣

Agri Ads & Promotions

Promoted listings for seeds, fertilizer, and farm equipment brands targeting verified farmers.

Cost-per-impression

📊

Data Insights API

Sell anonymized agricultural market intelligence to research institutions and financial firms.

API Access Plans

System Architecture

Built on a Proven Stack

Production-grade infrastructure designed for Philippine network conditions — mobile-first, real-time, and scalable from day one.

Frontend

Next.js (Mobile-first)

Farmer, buyer & consumer portals. Progressive Web App for offline-capable mobile access in low-connectivity areas.

Backend

Laravel API + Queue

Business logic, order processing, and background job queues. Handles high-volume order spikes during harvest season.

Database

PostgreSQL

Relational data storage, analytics queries, and price history. Supports complex supply-demand aggregation reports.

Real-time

WebSockets

Live pricing updates, stock alerts, and delivery tracking — pushed instantly to all connected dashboards.

Maps & Routes

Google Maps / Mapbox

Route optimization, supply-demand heatmaps, and farm location verification across all Philippine regions.

Hosting & CDN

Cloudflare Workers + R2

Images, files, and CDN delivery optimized for fast load times even on slow Philippine mobile connections.

Feature Roadmap

Priority Matrix

Every feature ranked by impact, priority, and delivery phase. Must-haves first, game-changers next.

Feature	Priority	Phase
Live Pricing & SRP Dashboard	Must Have	Phase 1
Oversupply & Shortage Alerts	Must Have	Phase 1
Logistics Matching	Must Have	Phase 1
Supply-Demand Heatmap	High Impact	Phase 1
Farmer Payout Wallet	High Impact	Phase 2
Harvest Scheduling Engine	High Impact	Phase 2
AI Demand Forecasting	Very Powerful	Phase 3
Government Command Dashboard	Very Powerful	Phase 3
Blockchain Traceability	Optional	Phase 4

Phase 3+

The Features That Make It Big

Advanced capabilities that transform AgriPulse PH from a marketplace into the operating system of Philippine agriculture.

🤖

AI Price Prediction

Forecast next-week commodity prices using ML models trained on historical farmgate data, weather patterns, and demand signals. Predict onion shortages before they happen.

Phase 3

🚀

Smart Distribution Engine

Algorithmically recommend where goods should go, the best route, and optimal timing — cutting logistics costs while maximizing farmer income.

Phase 3

🏭

Warehouse & Cold Storage

Track inventory aging, cold storage capacity, and spoilage risk across partner warehouses nationwide. Prevent losses before they happen.

Phase 3

🪪

Digital Farmer Identity

Build verifiable farm records, production history, and credit scoring — unlocking access to loans, crop insurance, and government financing programs.

Phase 4

⛓️

Blockchain Traceability

Consumers scan a QR code to trace food from farm to fork — harvest date, farm location, transport history. Essential for export-quality certification.

Phase 4 (Optional)

📱

Consumer Transparency App

Public app to check SRP, compare nearby market prices, report overpriced goods, and see product origins. Transparency builds long-term trust.

Phase 3

Competitive Advantage

Why AgriPulse PH Will Win

No existing platform in the Philippines unifies marketplace, logistics, and SRP monitoring. AgriPulse PH owns that whitespace.

🏆

No Real Competition

No existing PH platform unifies marketplace + logistics + SRP monitoring in one system. This is an open field.

🏛️

Government Tailwinds

DA and DTI are actively seeking agricultural data infrastructure. B2G contracts provide stable, recurring revenue from day one.

🌾

Underserved Farmers

Filipino smallholder farmers are desperately underserved by existing technology. First-mover loyalty is real and durable.

📈

Food Inflation Priority

Food inflation is a top political and economic priority. AgriPulse PH directly addresses a national crisis — making it politically fundable.

🔄

Data Network Effects

More users = better forecasts = more value = more users. The platform gets smarter and stickier with every transaction.

🗺️

Proven Expansion Playbook

1 crop → 1 province → nationwide. The same model that worked for Grab, Lalamove, and Shopee — applied to agriculture.

Supply Chain Intelligence for Agriculture.

It's not a supply issue —it's a coordination failure.

One platform. Five stakeholders served.

Phase 1: Marketplace · Logistics · Pricing

Farmer Portal

Buyer Portal

Logistics Module

Supply-Demand Heatmap

Real-Time SRP Dashboard

Start small. Prove value. Scale.

Multiple Revenue Streams

Built on a Proven Stack

Priority Matrix

The Features That Make It Big

Why AgriPulse PH Will Win

The operating system forPhilippine agriculture.

Supply Chain
Intelligence for Agriculture.

It's not a supply issue —
it's a coordination failure.

The operating system for
Philippine agriculture.